TVs and mobile phones are out of stock! Samsung urgently stops the supply chain pulling goods: the effect of destocking is remarkable

time:2022-11-27 02:31:49 source:scripttoolbox.com author:Power Supply
TVs and mobile phones are out of stock! Samsung urgently stops the supply chain pulling goods: the effect of destocking is remarkable

On August 29, according to the Taiwanese media "Taiwan Economic Daily" in China, Samsung is planning to continue to stop the supply chain pulling goods to achieve a better destocking effect. Combined with the latest news of the suspension of supply, Samsung has stopped the duration of pulling goods this year. It's been two months. It is reported that under this strategy, Samsung's TV business successfully consumed 8 months of inventory in two times, and gradually returned to a healthy production and sales cycle. (Photo from: Samsung Mall) In order to cope with the "cold period" of consumer electronics products this year, many manufacturers have chosen to actively reduce orders in the second half of the year to ensure breakeven. The production plan under the following adjustment is also unable to quickly consume the existing inventory. Compared with the promotion strategies of other manufacturers, Samsung's methods are more crude and direct. It is reported that since June this year, Samsung has urgently stopped the supply chain pulling goods, including its major categories of home appliances, smartphones and smart wearable devices. Among them, the TV business has gradually returned to a healthy state after adjustment, but the smartphone category There is still a lot of inventory, which is a pretty tricky one. (Image credit: Twitter "samsung TV") Surprisingly, despite a slight decline in Samsung's share of the global TV market, sales of its high-end TV models have performed well. In the entire destocking strategy, high-end TVs The model even took the lead in resuming shipments, which means that the market's demand for high-end TVs has not diminished. In fact, since Samsung entered the high-end market through the "Neo QLED" series of TVs in 2017, it has been very popular. Even with an average price of over 10,000, it has still achieved an ultra-high sales volume of 36.5 million in five years. No. 1 in the market. But it also reflects another problem. The market is not optimistic about the development of TV sets, but is more willing to pay for flagship TVs with high-end technology. Only by hitting the high-end can there be a "survival", which is a big challenge for most TV manufacturers. (Picture from: Twitter "samsung TV") I have to say that Samsung's share in the global market is not low, whether it is TVs or smartphones, and even Samsung has to use the direct means of "cutting supply" to quickly reduce inventory , it is not difficult to see that the performance of the entire market is quite sluggish. In addition, I believe that most consumers feel the same way. This year, various manufacturers have launched more and more discounts. For example, Apple not only has official back-to-school season discounts this year, but also cooperates with authorized stores to promote educational discounts. Two discount events, it seems that even Apple is troubled by destocking. (Cover image from: Twitter "samsung TV")

(Responsible editor:System)

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