Market share of 90%! LG dominates the automotive OLED panel market: it is expected to exceed 10 billion in two years

time:2023-01-27 22:18:54 source:scripttoolbox.com author:Chassis
Market share of 90%! LG dominates the automotive OLED panel market: it is expected to exceed 10 billion in two years

On August 29, according to foreign media reports, LG has achieved great success since entering the vehicle market with small and medium-sized OLED panels in 2017. The technology has progressed rapidly, occupying 90% of the market in the field of OLED vehicle display, and has become a leading market leader. Top brand. (Photo from: Audi official website) In the panel market, Samsung has always dominated the position of small and medium-sized panels. In the past two years, large-scale panels of nearly 100 inches have also been recognized by the market. The strength and status cannot be underestimated, but the fact is In the past, LG Display, which has been making great achievements in commercial-level scenes such as giant size and giant screen, is also gradually expanding its business territory, and the two sides have almost reached the cordon of each other's territory. According to statistics from market research institutions, LG Display has occupied 90% of the OLED panel market in the automotive field. Most of the models using this material panel are high-end and flagship series. The demand for modeling with a "sense of technology" has made the sales of OLED panels continue to increase. It is reported that research institutions believe that the market size of automotive OLED panels will reach 10 billion US dollars in 2024. (Image from: Xiaopeng's official website) In fact, car companies also have their own "selfishness" when choosing OLED panels. As early as 2019, Samsung and LG respectively demonstrated the application of flexible OLED materials in in-vehicle displays. Samsung focused on "transparency" and "flexibility", while LG provided more forms for car companies to choose from. Soon after the exhibition ended Later, LG announced that it had signed OLED supply agreements with car manufacturers such as Mercedes-Benz, Volkswagen, Toyota, and General Motors. Since then, car companies have tried their best to develop various uses for this panel. It is reported that the first P-OLED panel made by Mercedes-Benz and LG will be unveiled on the 2022 EQS model. The use of flexible panels here not only provides a high-brightness, high-contrast display effect, but also can be used in the event of an accident. , reduce the generation of glass fragments and avoid secondary injury to the driver. In addition, the famous "car light manufacturer" Audi has also applied OLED to the taillights, which can also be called a masterpiece of automotive industry design. (Picture from: Audi official website) I have to say that the plasticity provided by OLED panels is unmatched by traditional LCD panels, both from a practical point of view and a design point of view. Of course, the issue of lifespan has become the biggest obstacle to its overall development. Compared with smartphones, car OLED panels may need to be in a state of high brightness for a long time, and in this case, the aging speed of the OLED material screen will be faster than that of the LCD material. Under the "cool", car owners may also need to take care of this screen more. (Cover image from: Audi official website)

(Responsible editor:Memory module)

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