With the air bar? The second round of crowdfunding for Mijia disinfection air purifier opens: disinfecting bacteria and filtering

time:2022-11-27 03:14:12 source:scripttoolbox.com author:System
With the air bar? The second round of crowdfunding for Mijia disinfection air purifier opens: disinfecting bacteria and filtering

On August 29, Xiaomi officially announced on the official website that a new round of crowdfunding for the Mijia disinfection air purifier will start at 10 am on August 31. It is expected to be shipped on September 8. The price of this round of crowdfunding is 2149 yuan, while The retail price is 2499 yuan. In terms of pricing, the Mijia disinfection air purifier should be a mid-range product between the Mijia air purifier 4 MAX and the Mijia air purifier MAX enhanced version. (Photo from: Xiaomi Mall) Among the many categories of smart homes, air purifiers have the greatest market prospects. After all, people have higher and higher requirements for the quality of life and the surrounding environment, and the investment in this area will also be more cost-effective. Some, but the current state of the industry is not optimistic. Among many emerging manufacturers, Xiaomi has a wide range of air purifier categories. The Mijia disinfection air purifier, which is crowdfunding, is the first to focus on the "disinfection" function. Its filter material adopts the antibacterial patent technology of Peking University Third Hospital. It can be 99.98% antibacterial and antiviral. It is not difficult to see that this product was released at this point in time to prepare for the upcoming season change. (Photo from: Xiaomi Mall) In fact, counting this upcoming Mijia disinfection air purifier, there are as many as 15 products with air purification functions on sale in Xiaomi Mall, including new fans, desktops Air purifiers in different forms such as purifiers and purification fans. However, even if there are many products with different functions and different forms in the air purification market, they cannot resist the rapid shrinking of the market. According to statistics from Aowei.com, the retail sales of air purifiers in the first half of 2022 was 2.13 billion yuan, a year-on-year increase of 24%, but the retail sales volume was only 1.29 million units, a sharp drop of 29% from the same period. (Photo from: Xiaomi Mall) The first explosive growth of air purifiers in mainland China came from the deepening of people's awareness of smog in 2013, and consumers rushed to buy "novelty high-tech" to obtain clean air. However, with the outstanding results of the national haze control plan, in 2020, the average number of good days in 337 cities across the country will reach 87.0%. However, from the data point of view, the retail sales of air purifiers have risen, which means that there are not many new customers in the market, while old users are trying to upgrade products with more functions and higher prices. This can also understand why Xiaomi, Huawei, and even Haier and other manufacturers continue to launch more air purification products with "featured" functions, in order to update consumers' new understanding of air purification and open up the development space of this category. (Cover image from: Xiaomi Mall)

(Responsible editor:Memory module)

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