Shenyang Jingdong MALL officially announced the opening of "digital and real integration" to create a full-scene comprehensive consumer business body-scripttoolbox.com

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Shenyang Jingdong MALL officially announced the opening of "digital and real integration" to create a full-scene comprehensive consumer business body

time：2023-04-02 10:47:35 source：scripttoolbox.com author：Small parts

Shenyang Jingdong MALL officially announced the opening of "digital and real integration" to create a full-scene comprehensive consumer business body

On September 15, Jingdong Electric officially announced that Shenyang Jingdong Mall will officially open on September 30! Shenyang Jingdong Mall is not only the first Jingdong Mall opened by Jingdong Electric in Northeast China, but also a full-scene comprehensive consumer business that integrates cutting-edge trends and cool technologies, bringing immersive, experiential and interactive to consumers. new offline consumption scenarios. Shenyang Jingdong MALL officially announced that it will officially open on September 30. "As a regional central city in Northeast China, Shenyang's economic vitality and market capacity have attracted us." Pan Yiqing, chairman and executive director of Jingdong Wuxing Electric Group Co., Ltd., said in his congratulatory speech Said that, for Shenyang and even the Northeast region, JD MALL brings users a new quality life experience and stimulates consumption vitality by building a new shopping format. On the other hand, based on the advantages of JD.com's "chain-network integration", the landing of Shenyang JD.com MALL will also promote the accelerated integration of Shenyang's digital technology and the real economy, boost the high-quality growth of the regional economy, and help the development of "the first city of digital economy in Northeast China". building. JD.com’s offline multi-format display can receive “customized” consumer coupons during the opening period. Located in Shenyang JD.com Mall in Dadong District, with a business area of more than 50,000 square meters, it is the largest JD.com store in the country so far, covering the most and most complete JD.com's offline business format has built a full-scene and integrated quality life rookie field. According to reports, each floor of Shenyang Jingdong Mall is designed for different consumption scenarios, bringing together trendy home appliances, digital computers, mobile communications, home furnishing, whole-house customization, trendy entertainment, sports outdoor, gourmet dining, JD.com, two-dimensional animation , Jingdong Liquor Store and many other categories, including well-known domestic and foreign brands, operating more than 200,000 kinds of products, realizing the comprehensive integration of "3C home appliances + multi-format". Located in Dadong District, Shenyang Jingdong Mall has a business area of more than 50,000 square meters. In Shenyang Jingdong Mall, consumers can not only experience and buy the most complete, latest and trendiest 3C electrical products, but also enjoy the same price and quality as Jingdong online. For products and services, you can also go to the trend Z generation theme exhibition area to enjoy the cool and pioneering immersive scene experience, zero-distance contact with Apple, Huawei, Intel, Midea, Haier, Gree, Oaks, Philips, Hisense, Konka, Skyworth , TCL, Changhong, SONY, Panasonic, Dyson and other first-line brands of the latest products and cutting-edge technology, to complete one-stop safe consumption. Xu Meng, vice president of Haier Smart Home, believes that Shenyang JD Mall allows consumers to enjoy high-quality products and services jointly brought by Haier and JD. Li Jian, president of Shenzhen Skyworth-RGB Electronics Co., Ltd., said that consumers of Shenyang Jingdong Mall Shenyang can have zero-distance "close contact" with Hisense products. On the basis of 3C tidal electricity, Shenyang MALL has newly upgraded and integrated a variety of formats such as new energy vehicles. In addition to 3C electrical appliances, new energy vehicles, outdoor sports, food and beverages, etc. are all "appearing" in JD MALL for the first time. Taking the new energy vehicle experience area as an example, its comprehensive exhibition area reaches 1,000 square meters. As the first automobile super experience store of JD.com in China, it gathers mainstream brands such as Audi, Huawei, Tianji, Lantu, Polestar, Wuling, etc. Diversified car owner services such as driving experience, boutique accessories, after-sales derivatives, car owner activities, etc., to create the first one-stop experience center for new energy vehicle display, experience, sales and service. In the sports outdoor experience area, consumers can not only buy the latest and trendiest outdoor sports equipment, but also go to battle in person and experience the sports experience brought by treadmills, balance balls, skateboards and other equipment. Shenyang Jingdong MALL also combines the characteristics of Northeast China to create a consumer landmark, a technological landmark and a cultural landmark in Shenyang. For example, Shenyang Jingdong MALL will bring the first outdoor naked-eye 3D large screen in Shenyang to citizens. On the giant screen, all kinds of pictures are vividly presented in front of everyone's eyes, and various electrical products seem to be within reach. The 3D large screen with great visual impact will become a new Internet celebrity check-in place in Shenyang. The ice and snow theme display area in the store condenses all kinds of ice and snow scenes into a limited space, and the ice and snow elements are dazzling, even Shenyang residents who are very familiar with ice and snow will feel refreshed. In the e-sports experience hall, 1V1 singles and 5V5 team battles will allow players to play heartily. In the home experience area, which focuses on the concept of green life, it is in line with the popular low-carbon lifestyle and will meet consumers' health and environmental protection needs. At the same time, Shenyang JD Mall also exclusively undertakes the customized subsidies for consumer coupons issued by Shenyang City. Consumers can not only enjoy the same products, prices and services as on JD.com online at Shenyang JD Mall, but also gain more “unexpected” surprises through “customized” coupons worth 2,000-300 and 5,000-500. In addition, on September 23, Shenyang JD Mall will also launch a grand opening ceremony, and college freshmen can come to the store to enjoy huge benefits. The omni-channel matrix "speeds up" the development and "helps the real" to boost the high-quality development of the region The solid and innovative development experience of new real enterprises helps the high-quality development of the real economy and builds sustainable growth. Especially in recent years, JD.com has gradually established JD Mall, JD.com Super Experience Store and JD.com City Flagship Store, as well as JD.com Home Appliances Store, JD.com Home, JD.com Mobile Phone Store, JD.com Computer Digital Store, etc. Channel matrix, and continue to "speed up", the opening interval of the first JD.com super experience store Chongqing store and the second Hefei store is one and a half years, and the larger and more diversified JD Mall's first store in Xi'an store and Shenyang store. There is only one year, and Shijiazhuang Jingdong MALL will also usher in a trial operation on September 30. JD MALL not only provides users with a complete one-stop quality life solution, but is also committed to building a "JD MALL Quality Life Circle" with cutting-edge technology experience and smart life products as the core, and bringing JD's service capabilities to offline entities. Feng Tao, vice president of Hisense China Marketing Headquarters, said that Shenyang JD Mall is not only the result of JD.com's "practical help", but also a display center for Hisense and JD.com to explore the omni-channel retail model. As JD.com's offline technology exhibition center, customer experience center, and member service center, JD MALL has opened up the online and offline integration of 3C home appliances and JD.com's multi-format, realizing business diversification, digitization of consumer experience, service integration, and supply chain. The platform is intelligent, and a new ecology of omni-channel retail is built. At the same time, JD MALL, which integrates cutting-edge technology, trendy products, smart experience, smart management, and full-link services, has an increasingly prominent role in driving consumption and regional economy. During JD 618, JD MALL Xi'an store and other large commercial entities visited The store traffic increased by 120% month-on-month, and the turnover increased by 180% month-on-month, which fully stimulated the enthusiasm of consumers. With the official entry of JD.com into the Northeast region, it will not only provide consumers with rich products, high-quality services and fresh shopping and playing experiences. At the same time, this also means that JD.com will continue to promote its omni-channel layout and achieve comprehensive coverage of consumers in a wider area.

(Responsible editor：Camera)

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