Smart home fire? Zhuanzhuan: Buy high-quality second-hand home appliances, "lay flat" and save money

time:2023-02-08 02:18:16 source:scripttoolbox.com author:Chassis
Smart home fire? Zhuanzhuan: Buy high-quality second-hand home appliances, "lay flat" and save money

When entering the door, you can unlock the door without a key and pressing your fingerprint, and the lights in the house will turn on when you open the door; when you sleep, you can turn off all the lights in the house with one command; when you are resting, the sweeping robot will automatically clean up... With the advancement of technology, Scenarios like this continue to appear in consumers' lives, and home products with "smart" attributes are beginning to be favored. In addition to new products, high-quality second-hand smart home appliances have also become an important choice for many consumers. The policy market is good for both, and the smart home market is heating up. Under the superposition of favorable policies and market demand, China's smart home appliance industry is ushering in new development opportunities. Recently, four departments including the Ministry of Industry and Information Technology jointly issued the Action Plan for Promoting the High-quality Development of the Home Furnishing Industry (hereinafter referred to as the Plan). The "Plan" proposes to enhance the innovation ability and supply of the home furnishing industry, and promote the quality consumption of home furnishing brands with high-quality supply. Among them, smart home is the key sector, and the policy clearly states that 500 smart home experience centers will be established by 2025. Industry data shows that the demand for smart home products driven by home + consumption upgrades is continuing to rise. In 2021, the scale of China's smart home equipment market will reach 580 billion yuan, and it is expected to reach 800 billion yuan by 2025. From the perspective of sub-categories, the QuestMobile report shows that the consumption of smart cleaning appliances such as sweeping robots and washing machines has risen strongly, and this category of products has become more and more popular among consumers. In addition, the public's consumption preference has also changed from the initial "experience" to "practical", and pays more attention to whether the function is practical. high. Buy high-quality second-hand smart home appliances, go home and easily "lay down" and save money. Smart home products liberate consumers' hands and bring people more imagination and happiness. From the perspective of consumer groups, the consumer groups of smart home appliances are mainly young consumers, and a large part of them are post-90s. These groups of people have higher requirements for the quality of life in pursuit of new trends, but objectively, their purchasing power will also be limited. According to QuestMobile data, only 9.3% of young users have online spending power of more than 3,000 yuan. Correspondingly, the prices of many new smart products are not cheap. For example, the price of washing machine products is mostly concentrated in 2,000 yuan to 3,000 yuan, and this proportion reaches 42%; while the price of more intelligent sweeping robots is about 1,000 yuan higher than that of washing machines, of which 4,000 yuan-5,000 yuan, The two price segments of 3,000 yuan to 4,000 yuan accounted for 40.9% and 31% respectively. There is a willingness to consume, but there is a gap between the consumption ability and the price of smart products, which makes many consumers have a higher pursuit of cost-effectiveness, and second-hand home appliances have become a better choice. According to the data of Zhuanzhuan Group, the buyers of second-hand home appliances on the platform are mainly those born in the 1985s. In terms of product categories, smart small home appliances and traditional large home appliances are very popular. The latest Zhuanzhuan home appliance hot-selling list shows that a variety of sweeping robot products are included in the list. In addition, smart refrigerators and smart rice cookers are also consumers’ favorites. For example, the Mijia smart rice cooker C1, which is specially prepared for cooking experts, ranks second on the list and is extremely popular. The product continues Xiaomi's consistent white design and looks good; it has 8 built-in cooking functions, which can dynamically adjust the firepower according to different modes. When using it, you only need to put the ingredients into the pot according to the recipe. Even a novice in the kitchen can easily get started. A 90% new large-capacity rice cooker is currently priced at less than 100 yuan in the official inspection mall. The frequent visitor to the list, the Xiaomi Robot Vacuum Cleaner 1T, is also one of the favorites of young people. It is equipped with S-cross 3D obstacle avoidance function and 3DVSLAM visual navigation, which can accurately plan the cleaning route; with 3000Pa super suction, dust, hair, and debris can be swept away. Empty, sweeping and mopping integrated functions make cleaning more effective. In addition, there are functions such as regular cleaning, intelligent detection of dust boxes, etc., so that you can easily enjoy a happy time. This new cleaning robot, which is close to 1,000 yuan, only needs to spend more than 600 yuan in Zhuanzhuan. For consumers, Zhuanzhuan not only provides cost-effective smart products, but also relieves consumers' worries by its perfect performance service system. For example, home appliances sold in Zhuanzhuan's official inspection mall can be sold only after professional testing, and they can also enjoy corresponding after-sales service. Overall, when the concept of "whole house intelligence" emerges, the integration of smart home products and life scenes will undoubtedly speed up. Faced with the increasingly diversified needs of consumers, second-hand home appliances that take into account cost-effectiveness and quality in addition to new products are also important supplements; more and more young consumers are also realizing that new home appliances are very good, and quality second-hand home appliances are actually fragrant.

(Responsible editor:Power Supply)

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