The Pro version is more popular? iPhone 14 Pro orders account for about 85%

time:2022-11-27 03:56:32 source:scripttoolbox.com author:Memory module
The Pro version is more popular? iPhone 14 Pro orders account for about 85%

News on September 9th, recently, Apple’s iPhone 14 series will start pre-orders tonight. According to the survey data released by analyst Ming-Chi Kuo, the domestic pre-orders of the iPhone 14 Pro series reached 85%, while the iPhone 14 Plus pre-orders accounted for the lowest, less than 5%. (Image source: Twitter "Guo Minghao") In fact, the reason why the iPhone 14 Pro series has such a high number of pre-orders is mainly due to changes in Apple's segmentation strategy. The iPhone 14 series has further widened the gap between the standard version and the Pro version. In addition to the main camera and chip being upgraded to the same configuration as the iPhone 13 Pro, the iPhone 14 is almost indistinguishable from the iPhone 13 in terms of screen, battery life and design. big gap. (Image source: Apple's official website) The iPhone 14 Pro series has a huge improvement compared to the iPhone 13 Pro series. It not only upgrades the main camera to 48 million pixels, but also has a better A16 processor, "Smart Island" design and AOD screen. display function. It can be seen that Apple intends to provide more comprehensive upgrades for high-end models to stimulate consumers to buy high-end iPhone 14 Pro models. It has to be said that Apple has a very good grasp of the product strategy, and uses this form to obtain higher profits, rather than simply raising prices. It is foreseeable that Apple will continue this product strategy since then, and maybe the gap between the standard version and the Pro version will become larger and larger in the future. (Image source: Apple's official website) Of course, from a consumer point of view, this strategy is not good. After all, after spending so much money, you can only buy a mobile phone with the same appearance and performance as last year, which is really unacceptable. However, the iPhone 14 is not worth looking forward to. At least compared with last year, the price has not increased, and the image has also been slightly upgraded. For those users of old models and users who do not pursue performance, it is still worth buying, but like the iPhone 13 These users, it is recommended not to start first. (Cover image source: Apple official website)

(Responsible editor:CPU)

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