time：2023-03-24 10:58:41 source：scripttoolbox.com author：Hard disk

Samsung 8K high-end TV unlocks exquisite home life

Not long ago, TrendForce announced that global TV shipments in the second quarter of this year reached 45.17 million units, down 5% quarter-on-quarter. And pointed out that under the heavy pressure of inflation, consumer demand has slumped. As early as July 20, Aowei Cloud released a report saying that in the first half of 2022, China's color TV market, the scale of omni-channel retail sales was 16.72 million units, a year-on-year decrease of 6.2%. It is an indisputable fact that the demand for TV consumption has decreased amid the epidemic and the downward pressure on the economy. Samsung QN700B series 8K TV It is worth noting that while TV consumption is weak, demand is differentiated, and the trend of high-end market expansion is obvious. TV companies are adopting high-end, scenario-based, and new technologies to activate new driving forces for TV consumption. At present, Samsung's 8K high-end TVs are developing in this direction, and further create a high-quality living environment for ordinary families through technological innovation. Under the influence of the epidemic, people's time at home has gradually increased, and exquisite home life has become the constant pursuit of consumers. The "2022 JD.com 618 Consumption New Trends" report pointed out that behind the upgrade of home appliance functions, it is consumers' high requirements for quality life. The Samsung 8K high-end TV enhances the style of the home space in terms of appearance design, and the slim fit wall mount is tailor-made for Samsung TV, which can be easily integrated into a variety of interior design styles. The striking minimalist shape and slim silhouette create an elegant living room atmosphere. EXPERIENCE A NEW DIMENSION The Samsung 8K high-end TV takes you to a new horizon of 8K resolution, a 33-megapixel ultra-high definition that is nearly four times the resolution of 4K. At the same time, 3D surround sound is created through virtual channel audio to achieve motion tracking, and multi-dimensional stereo Dolby Atmos upgrades the immersive gaming experience, allowing users to enjoy a realistic sound and picture detail experience on the big screen. In addition, the use of quantum dot matrix technology to control Samsung's quantum dot Mini LED greatly increases the range of bright areas. The deep black and bright white show rich levels of detail, and you can clearly feel the strong impact of the shocking picture of each frame. Intelligent new life The intelligent process is unstoppable and has become an important trend in household appliance consumption. Samsung 8K high-end TVs are deeply engaged in intelligent services. By connecting the mobile phone to the TV, the multi-window function can be realized, and the TV content and the mobile phone content can be watched simultaneously on the same TV screen. At the same time, the smart housekeeper service has built-in convenient Bixby voice assistant, which supports 16 dialects such as Cantonese, Sichuan dialect, and Northeastern dialect. It can operate other home appliances with a simple sentence, providing a convenient and easy-to-operate home control experience. With the increasingly complex and changeable life scenarios, high-end home appliances have become the standard configuration of exquisite families. This is even more true in the TV industry, with a 500% year-over-year increase in sales of gaming TVs for personal at-home fun is a case in point. In the future, the high-end home appliance market will inevitably continue to expand. For Samsung TV, the upgrade from 8K resolution to the enhancement of "self" experience is precisely unlocking the high-end demand of the home appliance market step by step.

(Responsible editor：Loudspeaker box)

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