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Douyin will crack down on false propaganda and extortion by bad reviews

time：2023-02-08 01:46:22 source：scripttoolbox.com author：Monitor

Douyin will crack down on false propaganda and extortion by bad reviews

In recent years, Douyin’s store exploration and food introduction videos in the same city have gradually emerged. Many users and fans are looking forward to relevant bloggers to bring better food and good food recommendations, but some bloggers take the opportunity to do something that hurts fans and stores. The violations have disappointed many Douyin users. Recently, Douyin officially issued an announcement saying that from August 31, Douyin Life Service will carry out a special governance campaign for store visits, and strictly rectify violations such as false propaganda, blackmailing people to eat Bawang meals with bad reviews, unfair competition, and false store visits. Douyin said that according to the seriousness of the actual behavior, the degree of subjective maliciousness and the impact, punishments such as content non-recommendation, suspension of broadcast, ban on submission rights, recovery of live broadcast rights, permanent account bans, etc. will be imposed, and public notices will be made. It is reported that the current Douyin Life Service has previously cracked down on violations such as "cloud exploration store" and "homogeneous blog traffic". 209 cases of violations have been managed, 10 accounts have been permanently banned, and 55 accounts have been banned for 15 days. 144 accounts were banned from contributing for 1 month. According to the official description, this action will be mainly carried out in the following aspects: the platform will strictly rectify the behavior of false propaganda of the recommended products or services, including but not limited to the following situations: false price, exaggerated effect, excessive promise, fictitious use Conditions and goods are not on board, etc. The platform prohibits the behavior of threatening others and forcibly demanding other people's property by means of intentional bad reviews, including but not limited to the following situations: forcibly asking for meals, meal costs, car and horse costs, additional commissions, dou+ coupons or coins, etc. The platform resolutely combats unfair competition by fictitious or concealing transaction facts, evading or maliciously using credit record rules, etc., including but not limited to the following situations: fake transactions, manipulating comments, and data fraud. The platform resolutely cracks down on the use of moving, splicing, mixing and cutting materials to promote goods or services without going to the store, including but not limited to the following situations: cloud exploration, cloud editing, plagiarism and transportation, hiring navy, online writing Hand fictional planting notes, etc. The Douyin measures will bring a better environment, punish some bad behaviors, and at the same time bring more opportunities for bloggers who are serious about content.

(Responsible editor：Tablet PC)

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