Reduce the price by 20,000 to clear the inventory! Ideal ONE Offers Promotions: Make Way for Ideal L8?

time:2023-02-08 01:17:14 source:scripttoolbox.com author:Memory module
Reduce the price by 20,000 to clear the inventory! Ideal ONE Offers Promotions: Make Way for Ideal L8?

News on September 5th, according to a Securities Times reporter recently, Ideal ONE is currently carrying out a price reduction promotion with a discount of 20,000 yuan, and will stop production in October. It is reported that after the shutdown, the after-sales service of Ideal ONE will operate as usual and will not be affected. According to Xiaolei's understanding, the reason why the ideal ONE has reduced the price for promotion is mainly because the replacement model of the ideal L8 is coming. Previously, the person in charge of Ideal said that the Ideal L8 will be launched in November this year, and the delivery will start in the same month. Compared with the old model Ideal ONE, people are more looking forward to the upgraded Ideal L8, not to mention that the new car will be launched in less than two months. Naturally, no one pays attention to the old model, so the Ideal ONE At this time, the price reduction is also to clear the inventory. (Image source: Li Auto’s official Weibo) It is worth mentioning that, due to the imminent release of Li Li L8, the sales of Li Li ONE also experienced a “cliff-like” decline. Li Auto delivered a total of 4,571 vehicles in August, down by half year-on-year. about. It can be seen that the impact of the replacement on the sales of the old models has been greatly affected. It is expected that before the release of the Ideal L8, the sales of the Ideal ONE will not return to the original delivery volume of about 10,000 units. In general, the ideal ONE product is currently at the end of its life cycle. If it is not replaced, it will easily lose its product advantages, and consumers will also experience aesthetic fatigue, so it is understandable for the ideal car to replace it. However, Xiaolei believes that this is not very friendly to some old car owners. Ideal cars should take a more gentle approach, instead of suddenly announcing the discontinuation of the ideal ONE and price reduction activities, which can easily cause dissatisfaction among old car owners. (Image source: Li Auto’s official Weibo) In fact, the price reduction of Li Li ONE is not because upstream costs have fallen, but because the competition in the new energy vehicle market is now more intense. At this stage, more and more new energy vehicles with strong product strength are listed or are about to be launched, which makes the ideal of being a new front-line car maker also feel the pressure, so they also start to carry out some price reduction activities to restore sales. It is foreseeable that more new energy vehicle companies will start a price war to seize the market. (Source of cover image: Ideal Auto’s official Weibo)

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