Lack of creativity? Global AR headset shipments fell 8.7%: failed to replace mobile phones

time:2022-12-08 03:30:07 source:scripttoolbox.com author:Camera
Lack of creativity? Global AR headset shipments fell 8.7%: failed to replace mobile phones

On September 22, market research firm IDC mentioned the development of AR smart devices in its latest report. Due to insufficient resources and creativity, shipments this year are expected to drop to 260,000 units, a year-on-year decrease of 8.7%. It is reported that this year is the year when AR/VR smart devices broke out. Many manufacturers chose to join the battle during this period, but they did not receive positive feedback from the market. (Image from: IDC) While there is no doubt that virtual reality devices will become one of the mainstream tools of the new generation, for now, the pace of development is very slow. In the latest market research report, experts maintain a neutral attitude, believing that the sudden drop in AR equipment sales this year is related to the lack of supporting peripheral resources, but the future development may still be very clear. In fact, the AR/VR devices that consumers are expecting should be devices with independent systems and independent computing power. At present, it is difficult to achieve a balance between weight and performance for products that meet this demand. Bottlenecks still exist. (Picture from: pexels) From a market perspective, AR/VR devices are currently mainly distributed in the fields of games and film and television. Even if they are related to social interaction, they cannot be separated from the core of games, and the game market is shrinking. The reason for the slow development of virtual reality. It is reported that Microsoft, Rokid, Yingchuang Technology, MAD Gaze, and RealWear are currently among the top AR equipment manufacturers, and the products of these manufacturers are almost all related to games, film and television, especially Microsoft HoloLens linked with Xbox, rich resources keep it in high demand. However, virtual reality cannot meet the needs of daily life in terms of user experience and portability, especially in terms of safety. It seems that there is still a long way to go to replace smartphones. (Picture from: pexels) In fact, the current global market share of virtual reality devices is not small, but it still does not mobilize the enthusiasm of developers, which is a pity. Judging from multiple sources, Apple's AR/VR equipment will arrive later next year. Under the benign development ecology of iOS, it may help the development of the entire virtual reality field, especially in providing rich interactive social software. For example, "Assemble! The explosion of Animal Crossing also indirectly pushed the sales of Switch to its peak. In the current virtual reality field, only a "fire" is needed to light the road ahead. (Cover image from: pexels)

(Responsible editor:Graphics card)

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