Is RTX 40 expensive? We have calculated an account, and we can only say that the old Huang has a good way of making money.

time:2022-12-08 07:01:27 source:scripttoolbox.com author:Camera
Is RTX 40 expensive? We have calculated an account, and we can only say that the old Huang has a good way of making money.

Since the release of the RTX 40, everyone's opinions on the price part have been very different. From the point of view of the price of graphics cards, it has indeed risen compared to the past. But NVIDIA itself doesn't seem to think so. According to Lao Huang's logic, the performance has improved so much, but the price has not risen high. Does this still mean that the cost performance has improved? Many people agree with this statement, but the problem is that each generation of products should be improved. If there is a reason to increase the price because of the improved performance compared to the previous generation, it is obviously a hooligan statement and not scientific. If you follow this logic, then Apple's A16 chip is much stronger than previous years' chips, but the starting price of Apple's iPhone 14 Pro has not changed, but other higher-capacity versions have risen in price, which is obviously consistent with NVIDIA saying In addition, AMD's new generation processor Ryzen 7000 has much stronger performance than Ryzen 3000 and Ryzen 5000, but the price has not changed, so the price of this different generation of products will increase in performance. The argument is clearly untenable. So is RTX 40 expensive? We did a simple calculation. According to the previous generation of flagship graphics cards, the highest is RTX 2080 Ti, and its positioning can be regarded as RTX 3090 and RTX 4090; while the lower RTX 2080 Super can be regarded as RTX 3080 Ti and RTX 4080 16GB. The standard version of the RTX 2080 is regarded as the same positioning as the RTX 3080 and RTX 4080 12GB, so we can roughly calculate the price of each generation of graphics cards, and then we can draw a more accurate conclusion. The official domestic guide price of RTX 2080 is 5,699 yuan, while the official guide price of RTX 3080 is 5,499 yuan. When the performance of RTX 3080 is greatly enhanced, it has also dropped by 200 yuan, so now NVIDIA is saying that the performance has improved greatly. However, it is obviously unreasonable to say that the price increase is small but more cost-effective. As for the RTX 4080 12GB, the official guide price went directly to 7199 yuan, an increase of 26% compared to the RTX 2080 and a 31% increase compared to the RTX 3080. This increase is not too big, it should be NVIDIA in the past five years on a single graphics card The most expensive one. When looking at the flagship product, the official guide price of the RTX 2080 Super is 5,699 yuan, and when it comes to the RTX 3080 Ti, the price has skyrocketed to 8,999 yuan. When it comes to the latest 16GB RTX 4080, the price has further increased to 9,499 yuan. It is equivalent to an increase of 67% compared to the RTX 20 era and a 5.5% increase compared to the previous generation RTX 30. As for the highest-end products, no matter how NVIDIA says that the performance of the RTX 4090 can reach four times that of the RTX 3090 Ti, the 12,999 yuan is still an 8.3% increase compared to the 11,999 yuan of the RTX 3090 Ti. It can be said that compared with the previous two generations of products, the prices of the entire series of RTX 40 series graphics cards have increased significantly, especially at the RTX 4080 level, the price has increased by more than 30% at most, so from this point of view , not at all cost-effective as NVIDIA said. We have repeatedly emphasized that the improvement of performance cannot be used as a reason for the price increase of products in different eras, otherwise each generation of products should be sold more expensive than the previous generation, which is obviously unreasonable. After all, the times are progressing, and technology is also improving. Therefore, the price of the product mainly depends on two parts, one is the explicit cost, and the other is the strategy of the manufacturer. Hidden costs such as research and development, after so many generations of products, are actually not so easy to be directly reflected in the price. In terms of cost, NVIDIA's RTX 40 should be higher than RTX 30. After all, from Samsung's 8nm to TSMC's 4nm, the manufacturing cost of the chip part must have increased. In addition, the semiconductor industry has not yet been released from the tense state, and the prices of many components have indeed increased, which will also increase the cost of RTX 40. But we think the most important thing is that RTX 40 may be the best opportunity for NVIDIA and graphics card manufacturers to make money at a time when the price of RTX 30 has almost collapsed across the board, and both NVIDIA and manufacturers have to sell in tears. At present, a large number of mining cards are flooding the market, which has a great impact on the RTX 30 series graphics cards, and the RTX 30 is also slow to sell due to weakened market and user demand, and a large amount of inventory cannot be cleared. Whether it's a price cut or how to deal with it, NVIDIA and manufacturers will inevitably lose a lot, and now the emergence of RTX 40 is like a financial straw for manufacturers. If the price of RTX 40 is not raised and sold, how to make up for RTX 30 the loss? Therefore, on the highest-end RTX 4090, NVIDIA's price increase is not too severe, and on the easier-to-run RTX 4080, NVIDIA's price will be exaggerated. It is foreseeable that NVIDIA will definitely increase the price of the official guide price of the RTX 4070 and RTX 4060 in the future. After all, these graphics cards are easier to sell than high-end graphics cards. From our point of view, the current products of the RTX 40 are really not cost-effective. If you pursue better performance, then if you have this budget, you will buy it and confirm it with your nose. But if the budget is limited, it seems to be a good choice to start with an RTX 30 or RX 6000 graphics card at a low price!

(Responsible editor:A main board)