Douyin improves the construction of new content such as graphics and text, and supports graphic authors through three major means of traffic, products, and monetization

time:2023-01-27 16:29:53 source:scripttoolbox.com author:Power Supply
Douyin improves the construction of new content such as graphics and text, and supports graphic authors through three major means of traffic, products, and monetization

On September 20, the 2022 Douyin Creators Conference was broadcast live on Douyin, Toutiao, Xigua Video, Xianshi TV and other platforms. With the theme of "Diversity and Mutual Integration, Creating Better Together", the conference is divided into three sections: "Diversified Genres", "Win-Win Cooperation" and "Innovative Content". Business progress and support policies in services, etc. Zhi Ying, vice president of Douyin, said in her speech that after 6 years of launch, Douyin has more diverse content genres, more service partners, and has changed from an entertainment method to a way of life. In the coming year, Douyin will focus on building new content and serving new partners. (On September 20, 2022, Douyin Vice President Zhi Ying shared at the Creators Conference) The average daily broadcast of pictures and texts exceeds 10 billion, and Douyin focuses on two major directions, from the initial single short video to now covering pictures The content creation genre of Douyin has become more and more diverse in media forms such as texts, mid-length videos, and live broadcasts. At the meeting, the person in charge of Douyin-related business introduced that Douyin will focus on building new genres such as graphics and texts in the future. According to reports, Douyin will fully support graphic creators in terms of traffic incentives, product functions, and monetization channels. In terms of traffic incentives, the current average daily playback volume of Douyin pictures and texts exceeds 10 billion, and more than 40% of the traffic will be tilted in two directions in the future: one is true, objective, detailed and useful life experience, strategy evaluation; Trend-setting niche interests. In terms of product functions, Douyin has increased the dual-column distribution of images and texts for some users interested in images and texts, and launched a variety of tools to optimize the experience of image and text creation. In terms of monetization, Douyin will open up useful image and text traffic to some creators, and high-quality images and texts will receive cash incentives based on search volume and collection volume; at the same time, it will also open star map permissions to some high-quality image and text authors below 10,000 fans. Graphic author quickly realized. At the meeting, the relevant person in charge of Douyin introduced the relevant progress of China Video. The co-creation function of multi-person co-creation in the previous Douyin internal test has now been opened to creators of Wanfan. In the future, Douyin will open the permission to publish videos of more than 30 minutes, support uploading 4K 120-frame video, and upload a maximum of 64G files, which is convenient for creators to produce in-depth content. Three major functions improve the creative experience, and original protection is upgraded. In order to provide a better creative experience, Douyin has recently launched the functions of expression reminders and pre-review assistant functions. The former will detect and prompt typos, incorrect grammar, and irregular words in the content posted by users and the live broadcast process, so as to help creators to standardize their expressions; Long queues" pain point. In the next six months, Douyin will also launch the penalty gradient prompt function. For multiple works that violate the rules and accounts may face penalties, this function will remind you of violations to make the platform rules more transparent. According to reports, Douyin original protection measures are also continuously upgraded. In August this year, Douyin launched an original review mechanism. Qualified creators can apply to become public reviewers to participate in the discussion and review of controversial content such as manuscript washing and plagiarism, and jointly maintain the original atmosphere of the platform. Previously, Douyin also had a number of measures to protect original content. The Creators Alliance Program, launched in February 2020, cooperates with professional copyright monitoring agencies to provide creators with free online infringement monitoring, exclusive rights protection platforms, free rights protection and other services. Currently, more than 58,000 creators have joined. Since October last year, the plan has helped authors remove more than 300,000 off-site infringing videos. After the plan was launched, it has helped 40 authors to initiate lawsuits to protect their rights, and some original authors have received compensation from infringers. The fan transfer function, which was launched last year, has transferred the fans obtained by malicious transfer of 12 infringing accounts to the original author. In addition, Douyin also announced the business-related progress of the open platform, life services, entertainment and sports at the meeting.

(Responsible editor:Hard disk)

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