Sales plummeting? Samsung Galaxy Z Fold4/Flip4 may not achieve shipment target this year

time:2022-11-27 03:40:37 source:scripttoolbox.com author:Power Supply
Sales plummeting? Samsung Galaxy Z Fold4/Flip4 may not achieve shipment target this year

On August 10 this year, Samsung released the new folding screen mobile phone Galaxy Z Fold 4/Flip 4, both of which are equipped with Snapdragon 8+Gen1 chips. At the previous IFA2022, Samsung Europe Chief Marketing Officer Benjamin Braun said that the shipments of the Galaxy ZFold4 and Galaxy ZFlip4 in continental Europe “doubled” compared to the previous generation models (ie Galaxy ZFold3 and ZFlip3). (Photo source network) According to SAMMOBILE's recent signing of Korean media TheElec, Samsung's goal is to achieve the total sales of all its folding screen mobile phones to reach 15 million by the end of this year. However, Noh Geun-chang, head of the Hyundai Motor Securities Research Center, said that it is conservatively estimated that Samsung's total sales of folding screen mobile phones this year are about 10 million units, of which the Galaxy ZFold4/Flip4 two folding screen mobile phone sales are about 8 million units. well below its target sales. Compared with Samsung's 7.1 million Galaxy ZFold3/Flip3 sales in the same period last year, the forecasted Galaxy ZFold4/Flip4 sales achieved a 13% increase, but did not achieve Samsung's shipment target for this year. According to the report, this situation is mainly related to the global economic situation, and has little to do with the Samsung Galaxy Z Fold 4/Flip 4 products themselves. Data analysis agency Omdia estimated before the release of the Galaxy ZFold4/Flip4 that Samsung would ship 11 million Galaxy ZFold4/Filp4 units by the end of this year. Together with folding screen products such as Galaxy ZFold3/Filp3, Samsung will ship 13 million folding screen mobile phones this year. Editor's comment: The global economic situation is severe this year, and there will be more challenges in the future. Perhaps Samsung should adjust its sales strategy and establish a clearer target for the next.

(Responsible editor:Computer machine)