Global New Product Launch Season|Oat Plant-Based Leading Brand OALY Makes a Surprise Debut

time:2022-09-27 05:21:45 source:scripttoolbox.com author:Small parts
Global New Product Launch Season|Oat Plant-Based Leading Brand OALY Makes a Surprise Debut

As one of the 12 benchmarking event IPs of the 3rd Shanghai "May 5th Shopping Festival", the 2022 "Global New Product Launch Season" was launched on September 9 at the West Bund Art Center in Shanghai. At the event, Shanghai supported well-known domestic and foreign brands to carry out the 2022 "Global New Product Launch Season" new product art exhibition, and the first Shanghai First Launch Economic Development Promotion Conference was also held at the same time. As one of the exhibitors invited to participate, OATLY, a leading brand of oat plant-based, made a surprise appearance. With the theme of "'Plant Healing' Life Vientiane Rebirth", it brought a series of new products and creative interactive gameplay in 2022, which attracted a lot of consumers. the eyes of the person. On the scene, OATLY not only brought the popular plant-based ice cream - OATLY Mai Qingxue series of oat ice cream, but consumers can also experience OATLY's new small package oat milk this year, including coffee master oat milk 250ml, original and mellow. 250ml oat milk, 250ml plain low-fat oat milk, etc. The oat plant-based deliciousness with 0 lactose, 0 trans fat and 0 cholesterol brings consumers a delicious and light-burdened taste bud experience. The OATLY booth has also become a fashionable landmark for many young people to take pictures and punch cards. The dazzling green booth was full of vitality. Against the backdrop of golden oats, various creative peripherals and cool new products showed OATLY's fashion and environmental protection genes. OATLY also specially set up an interactive turntable at the scene, allowing consumers to experience the enjoyable and light life experience brought by plant-based activities in the fun interaction. Adhering to the core concepts of nutrition, delicacy, trust, openness and transparency, and sustainable development, OATLY is committed to promoting the systematic improvement of the dietary structure of the entire society, and leading people to turn to plant-based diets that are sustainable for individuals, body, mind and the global environment. Since entering China, OATLY has launched high-quality plant-based products around multiple consumption scenarios, unlocked oat-based multi-scenario applications, and met the different segmented needs of consumers. At the same time, through oat-based products and various creative activities, OATLY continues to popularize low-carbon concepts and environmentally sustainable lifestyles, and advocates the concept of good consumption. Joining the "May 5th Shopping Festival" this time, OATLY hopes to bring the genes of health, fashion, coolness and sustainable development into the daily consumption of residents, promote the continuous deepening of the concept of sustainable consumption, and help Shanghai build a The construction of an international consumption city leads the trend of sustainable consumption.

(Responsible editor:Power Supply)