Best-selling projectors in the first half of 2022: XGIMI New Z6X and XGIMI H3S won the first and second place in single product sales

time:2023-02-08 01:16:07 source:scripttoolbox.com author:Camera
Best-selling projectors in the first half of 2022: XGIMI New Z6X and XGIMI H3S won the first and second place in single product sales

According to IDC's latest "China Projector Market Tracking Report for the Second Quarter of 2022", the total shipments of China's projector market in the first half of 2022 were 2.347 million units, a year-on-year increase of 3.4%. Among them, XGIMI ranked first in both shipments and sales, with a market share of 21.1%, exceeding the sum of the second to fourth places. IDC predicts that the sales volume of China's projector market is expected to exceed 5.24 million units in 2022, a year-on-year increase of 11.5%. The projector market is expected to grow at a CAGR of more than 18% by 2026. XGIMI New Z6X and XGIMI H3S take the first and second place in both shipments and sales IDC data shows that in the first half of 2022, the shipment of home projectors was 1.935 million units, a year-on-year increase of 15.4%. Sales exceeded 6.4 billion yuan, a year-on-year increase of 12.9%. Among them, the smart home projector market (projector equipment equipped with OS operating system) shipped 1.88 million units, a year-on-year increase of 17.1%. Whether it is the overall home market or the home projection market of LED light sources, XGIMI ranks first. According to IDC data, the total market share of the top five manufacturers in the entire projection market exceeds 47%, and the market share of XGIMI exceeds the sum of the second to fourth places, occupying an absolute advantage. Among the top ten products shipped, the XGIMI New Z6X and H3S occupy the top two positions respectively, and the New Z8X, Z6X Pro and Play Special Edition also rank among the top ten. Among the top ten products by sales, XGIMI H3S and New Z6X take the top two positions, followed by New Z8X, RS Pro 2 and New Z6X. It is not difficult to see that the high-end RS Pro 2, the flagship H3S and the thin and light New Z6X cover the consumer market of high, medium and low price segments and become absolute explosions. In addition, IDC data also shows that the sales volume of LED light sources in the home market was 1.67 million units, a year-on-year increase of 13%. XGIMI remains No. 1 and is the king of the home projection market. In the report, IDC commented that XGIMI "relying on independent innovation, brand power and the troika of developing overseas markets, XGIMI's market share continues to expand and steadily expands in the mid-to-high-end market." The picture shows the new XGIMI H-series H5, and the source of this evaluation , not only the leadership of XGIMI in the industry over the past few years, but also its continuous innovation and R&D capabilities and subversive innovation. On August 11, XGIMI officially launched the XGIMI Magic Lamp, which integrates the three functions of ceiling lamp, projection, and sound, and got rid of the constraints of home projection placement and projection light easily piercing the eyes. It is a bedroom projection. The ultimate form; on August 18, XGIMI H5 debuted for the first time. It adopts XGIMI self-developed optical machine, equipped with SUPER full-color LED system, and the film color brightness reaches 1400 CCB lumens. It is equipped with custom-developed 3D ToF module and MAVII Eagle Eye Perception System Version 3.0, new sensorless keystone correction function, wall color self-adaptation function and real-time follow-up eye protection function realized in projection for the first time. The picture shows the XGIMI magic lamp with consumer customer experience as the core. XGIMI's new CCB standard has attracted attention. In the IDC report, analysts particularly pointed out that XGIMI "focuses on consumer customer experience, and XGIMI has released a new brightness standard - film color brightness. CCB. Compared with the ANSI standard that only tests the brightness of the white point, the CCB standard measures the color brightness of the picture after real restoration during home viewing, which is more suitable for the current home projection market.” The CCB standard mentioned by IDC is exactly XGIMI The brightness standard used for the first time in the new H5. The CCB standard is not only a set of brightness test methods, but also a projection design principle that includes almost all color and brightness related indicators: from the strict limit on the D65 color temperature, the quantification requirements and deviation requirements for the white point color point; to the Rec .709 A complete definition of the red, green, and blue primary color point; then to the 13-point color luminance test method that takes into account luminance uniformity. It not only avoids the problems of traditional white field ANSI test methods, but also further eliminates the chaos of excessive pursuit of paper parameters in the industry. The significance of this indicator is not only to allow consumers to read the quality of home projectors with just one indicator, and to guide consumers to purchase home projectors intuitively and conveniently, but more importantly, to standardize industry standards and help Chinese brands in the global market. Going further provides the foundation. The reason behind XGIMI's steady ranking as the number one in the Chinese market is its strong investment in optical core technology and smart manufacturing industry chain. In terms of optomechanics, in 2019, XGIMI achieved a breakthrough in self-developed optomechanics and gradually introduced them into mass production; in 2021, the proportion of XGIMI’s self-developed optomechanics will increase to 90%. At present, XGIMI’s self-developed optical machine technology has been fully introduced into mid-to-high-end products. The latest XGIMI H5 and XGIMI Magic Lamp both use XGIMI’s self-developed optical machine. It is precisely because of the use of self-developed optical machines instead of public optical machines that XGIMI products have better picture quality and ease-of-use experience than other products in the industry. In addition, XGIMI invested 1.5 billion yuan to build its own smart factory, integrate upstream and downstream R&D and supply chains with the industrial park model, and integrate the optical R&D and manufacturing center, quality testing laboratory, and automated production line into a self-developed and self-produced model. The industrial layout of XGIMI intelligent projection design, R&D, and manufacturing has been consolidated, which has fully laid the foundation for the differentiated advantages of XGIMI product innovation and stable quality.

(Responsible editor:A main board)

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