Exposure to iPhone 14 Pro prices soaring, rising camera costs may be the direct cause

time:2022-12-08 06:52:29 source:scripttoolbox.com author:Monitor
Exposure to iPhone 14 Pro prices soaring, rising camera costs may be the direct cause

As a high-end product in the mobile phone market, the iPhone series has been well-known for many years. Now the date of the iPhone 14 conference is getting closer, and the news about the iPhone 14 series has gradually increased. According to Apple analyst Ming-Chi Kuo, the price of the iPhone 14 Pro may rise further because the cost of cameras has risen sharply compared to the past. Among them, the leap from 12 million pixels to 48 million pixels for the main camera has brought a lot of cost to the mobile phone. In addition, the entire lens module has also been upgraded a lot, and the upgraded ultra-wide-angle lens is also expensive. The improvement of configuration parameters will inevitably lead to higher mobile phone costs. In addition to the increase in costs brought about by improved configuration, market price changes may be another reason. In the camera industry of the iPhone 14 Pro, the impact of rising upstream supply chain costs cannot be underestimated: Sony is responsible for providing CIS sensors for the iPhone, and the cost has risen by 70%; Largan and Minebea are responsible for the VCM voice coil camera, and the cost has risen 45%; LG is responsible for the camera module packaging, and the cost increases by 40%. Rising supply chain costs have also led to rising mobile phone manufacturing costs. Based on the above status quo, considering that the price of the iPhone 13 Pro is 7,999 yuan, the price of the iPhone 14 Pro will likely exceed 8,000 yuan. The price of the iPhone is so high, why is Apple unwilling to hand over profits to consumers? The rise in cost is a normal phenomenon of mobile phone configuration. After all, more advanced configuration will definitely bring higher costs. But whether the iPhone's approach is in line with consumer psychology is still open to question. According to a research report published by the American market research company asymco, the gross profit margin of each Apple device has reached an astonishing 55% after removing transportation and publicity costs. What is the concept of this sentence? That is to say, for an iPhone of 8,000 yuan, Apple will earn 4,400 yuan of it. Of course, the R&D and operating costs before the phone is made are not included, but even taking these factors into account, Apple's profits are staggering. Compared with Xiaomi, which is also a major manufacturer, the pure hardware cost of Xiaomi 12 ultra is 3,500 yuan, the starting price is 5,999 yuan, and the profit accounts for about 40%. Although there is a gap in brand power between the iPhone and the Xiaomi Mi 12 S ultra, the high selling price of the iPhone has obviously become an established fact. In addition, when the iPhone series faces rising costs, it is often passed on to consumers. For example, the price increase of the iPhone 14 Pro this time, and Apple's announcement that it will carry out environmental protection activities. In the end, Apple's charging head required consumers to sell orders. Apple not only protected the environment, but also achieved increased profits. Is such a high profit reasonable for a commercial company, and what is your opinion?

(Responsible editor:Graphics card)

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