Snapdragon Carnival fully showcases cutting-edge mobile technology to empower a better digital life-scripttoolbox.com

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Snapdragon Carnival fully showcases cutting-edge mobile technology to empower a better digital life

time：2023-03-24 11:24:51 source：scripttoolbox.com author：A main board

Snapdragon Carnival fully showcases cutting-edge mobile technology to empower a better digital life

On August 26, Xiaolong Carnival was officially opened in Chengdu Eastern Suburb Memory International Fashion Industrial Park. Shi Jiang, Deputy Director of the Propaganda Department of Chengdu Municipal Party Committee, Director of Chengdu Cultural Industry Office, Mu Tao, Chairman of Chengdu Media Group, Chenghua District, Chengdu Ma Yawei, head of the publicity department of the district party committee, Shengguang, global senior vice president of Qualcomm, Hou Mingjuan, global vice president of Qualcomm, and Li Jing, global vice president of Qualcomm, came to the scene. The three-day Snapdragon Carnival is the first large-scale offline digital entertainment event created by Qualcomm. Thousands of top technology products bring a comprehensive digital entertainment experience integrating technology, e-sports and trendy games to the majority of technology enthusiasts, gamers and Generation Z crowd. Top game features are at your fingertips, and everyone can enjoy professional-level gaming experience. Snapdragon has always been synonymous with top-level Android mobile experience, and a variety of terminals equipped with the Snapdragon 8 series flagship mobile platform have also become major professional gaming events. The official designated machine, bringing the magic weapon for professional players and ordinary players to win. The first-generation Snapdragon 8+ mobile platform uses the fourth-generation Snapdragon Elite Gaming, which supports more than 50 features. In order to allow players to operate smoothly and win, Qualcomm has also carried out in-depth tuning with game studios and terminal manufacturers. At present, the ultra-smooth gaming experience, highest HDR quality and end-game-level features of Snapdragon Elite Gaming have not only been implemented in some of the most popular titles, but also gradually applied to new titles. In order to better support the experience of the new generation strategy mobile game "Return to Empire" on smartphones supported by the Snapdragon mobile platform, Qualcomm and Tianmei Studio have carried out a series of optimizations, including optimization of hero skeleton animation sampling and optimization of graphics rendering. , shading language instruction-level debugging, and bandwidth optimization. In terms of rendering method, the Flex Render feature of Adreno GPU on the Snapdragon mobile platform can support both TBDR (Tile-Base-Deferred-Rendering) and DR (direct-rendering) rendering architectures, so as to achieve the optimal rendering method for game screen selection. Faster rendering and less power consumption. In addition, Qualcomm and Tianmei Studio have also jointly optimized the fragment culling in the game screen. Fragments are the basic units used to update pixels and contain data such as color depth textures. If the fragment is depth culled before the fragment is shaded, it means that useless updates to pixels can be saved, which greatly reduces the GPU load. Qualcomm and Timmy have jointly optimized the rendering order to achieve the best culling effect for Adreno LRZ (Low Resolution Z). The LRZ technology of Adreno GPU can quickly eliminate unnecessary fragment calculations, thereby making depth sorting unnecessary during rendering, reducing the sorting load on the CPU side, and greatly improving the rendering performance on the GPU side. In terms of shading language, the best performance is achieved by taking full advantage of the hardware feature of Adreno GPU, which processes 16-bit floating-point numbers twice as fast as 32-bit floating-point numbers. In terms of bandwidth, the two sides performed batch processing to maximize the loading speed of textures on the Adreno GPU. The two parties also added GPU hardware-level optimization for specific application scenarios. The HDR Fast Blend feature supported by Adreno GPU has been carefully optimized at the hardware level for specific scenes, such as combat special effects, so that the performance of hybrid GPU rendering in HDR format can be improved by up to 2 times. Under the blessing of Snapdragon Elite Gaming, "Return to the Empire" has performed well on the Snapdragon 8, 7, and 6 series platforms, allowing players to feel the immersive and vivid battlefield. The game features of the Snapdragon mobile platform have been continuously upgraded, which not only improves the mobile game experience, but also promotes the development of the mobile e-sports industry. This year, Qualcomm teamed up with ESL Gaming to create the Snapdragon Gaming Pioneer Competition, a global mobile gaming event. Among them, the Snapdragon E-Sports Pioneer China Tournament was officially launched in April this year. The Snapdragon E-Sports Pioneer Elite Invitational and the Snapdragon E-Sports Pioneer National Challenge for professional players were set up, so that players who love mobile e-sports can share the stage. Competition, popularize the passion and fun of mobile e-sports to the whole people. During the Xiaolong Carnival, the finals of the Xiaolong E-sports Pioneer Invitational Tournament will be held in the final competition. A number of professional teams and anchor teams will compete in four popular competitive mobile game projects to stage a peak battle. In addition to games, the features of image, audio, AI, connectivity, and security on mobile phones are closely related to people's daily mobile experience. In the past few years, Snapdragon has also been in these technical fields. Continuous breakthroughs help OEMs create a differentiated experience. It is particularly worth mentioning that the imaging experience of smartphones has become an important consideration for consumers when purchasing a smartphone. Snapdragon Sight Snapdragon imaging technology has enabled a series of mobile industry firsts, allowing ordinary people to take photos with vivid colors and details, as well as 4K HDR and even 8K movie-quality video. Taking the Snapdragon 8/8+ as an example, it supports 18-bit triple ISP and can capture images at a speed of up to 3.2 billion pixels per second, showing extreme effects in low light, anti-shake, color and clarity. With the support of Snapdragon, smartphone imaging and video capabilities have accelerated to professional-level evolution, which has also broadened the creative and shooting methods of professional photographers. At the Snapdragon Carnival, the Snapdragon 8K cinema staged a film - "China: Cute Things Paradise", which was shot by a photographer from China National Geographic using a smartphone equipped with the Snapdragon 8 series mobile platform, and recorded the big picture. Natural agility and vitality. Hearing is equally important, and Snapdragon Sound integrates a complete set of cutting-edge audio and connectivity technologies, specifically optimized for the audio link between the phone and the headset, delivering ultra-high-definition audio, ultra-clear voice calls and ultra-low time Extended game audio experience. At the same time, Snapdragon Connect can bring a high-speed, reliable and smooth connection experience, Snapdragon Smart provides smooth, intuitive and immersive smart gameplay, and Snapdragon Secure always protects the security of smartphones. Enrich terminal categories and draw a new blueprint for digital entertainment Qualcomm adheres to the "unified technology roadmap" strategy, and is committed to extending the technology accumulation and leading advantages in mobile terminals to edge-side terminals with rich categories. In the Snapdragon Hard Core Quest Hall, the four major operators, China Telecom, China Mobile, China Unicom, and China Radio and Television, demonstrated the Internet of Everything scene enabled by 5G; Xiaomi, Honor, OnePlus, iQOO and ROG brought Snapdragon The latest flagship smartphones of 8/8+; at the same time, terminal products such as tablet computers and game platforms, TWS true wireless headsets, trendy smart watches, thin and light Snapdragon notebooks, XR devices and flagship routers are also on the stage. Not only that, No. 9's electric vehicles, self-balancing vehicles, go-karts and zero-zero technology drones also made a stunning appearance, allowing the audience to experience a variety of different terminals at one time, and fully experience the new blueprint of future digital entertainment life. The immersive experience of virtual and real integration is also one of the scenes that this new blueprint focuses on, and the evolution of technology makes it no longer out of reach. Today, XR is generally regarded as a terminal connecting physical space and digital space. Qualcomm has been deeply involved in this field for more than ten years. Through four strategies of XR-specific chipsets, software and algorithms, reference designs, and ecological cooperation plans, Qualcomm has promoted XR technology and Ecological cooperation and development make Xiaolong the key to the Metaverse. The Snapdragon XR fantasy tour at this carnival is based on the VR all-in-one machine equipped with the Snapdragon XR2 platform. With the powerful graphics processing capability of the Snapdragon XR2, it brings ultra-clear visual effects, and the Snapdragon XR fantasy tour achieves high quality. With advanced graphics rendering and 8K H.265 real-time decoding, you can enter a new world that has never been seen before and enjoy an ultra-clear visual experience. Then, through the top-level Wi-Fi 6 feature of the Qualcomm Fast Connect 6800 mobile connection system, a low-latency wireless connection between the VR all-in-one machine and the sports seat is realized, leading the audience to embark on an immersive and wonderful journey to enjoy the true immersion. XR entertainment experience. In addition, the combination of 5G and AI technologies is making the car a "third living space". The Snapdragon cockpit platform continues to iteratively upgrade, providing drivers and passengers with more personalized cockpit configurations and truly immersive experiences through highly customizable and always-connected SoC and virtualization software solutions, including AI virtual assistants, situational safety, In-car gaming, 4K multi-screen displays, top-notch audio and video, and more. In the Xiaolong Zhijia New District, the top smart car brands equipped with the Xiaolong cockpit platform - Xiaopeng, Ji Krypton, and Leapmotor come together, allowing the audience to experience a more convenient and pleasant travel life. As the world's leading wireless technology innovator, Qualcomm is constantly approaching digital technology enthusiasts and a wide range of consumers through the Snapdragon brand and the cutting-edge products and technologies it supports, giving people the opportunity to experience the charm of cutting-edge mobile technology at close range. , enjoy the mobile experience supported by multi-category Snapdragon terminals. In the future, Qualcomm will continue to expand the Snapdragon ecosystem and work with partners to create a better future digital life.

(Responsible editor：Monitor)

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